Burnsville Center launches new website Utilizing PlaceWise Media’s national digital media network
Burnsville, MN (November 6, 2013) –CBL & Associates Properties, Inc. announced that they have launched new websites at 10 CBL Malls, including Burnsville Center in partnership with PlaceWise Media (“PlaceWise”), the industry leader in digital shopping center marketing. This is the second round of CBL malls converted to the PlaceWise system. Seventeen CBL centers launched new websites in August 2013.
The new website includes an engaging new site design with robust feature sets that connect retailers and shoppers. The site provides a valuable resource to shoppers to plan purposeful shopping visits to the center with even more retailer deals and coupons. Shoppers wishing to use their smartphone can access a state of the art mobile website. The site also has complete social media integration as well as offering email alerts. These changes allow Burnsville Center to keep pace with the changing world of the Internet, smartphone and social media.
“Reaching shoppers while they research a purchase or plan a shopping trip is a ripe opportunity for shopper marketers,” said John Dee, PlaceWise Media president. “Mobile is influencing where to buy, what to buy and even how much people are spending. It’s essential that retailers have as many integrated options for their shoppers as possible.”
The site went live October 30, 2013. “We are excited to partner with PlaceWise to enhance our digital efforts to provide a better online experience and resource for our shoppers,” said Jodi Settersten-Coyer, General Manager of Burnsville Center.
About Burnsville Center
Burnsville Center is 1.1 million square-foot super regional shopping center located in Burnsville, MN, at the point where I-35 splits to I-35E and I-35W at County Road 42. The mall houses 150 specialty stores including aerie, Aéropostale, American Eagle Outfitters, Charlotte Russe, dELia*s, Dick’s Sporting Goods, Gymboree, Hollister Co., Victoria’s Secret and Zumiez, along with a 11-restaurant food court and 5 family sit-down restaurants.
About PlaceWise
PlaceWiseMedia leverages the latest technologies to help retailers, shopping centers and brands effectively reach their target audience with relevant and timely product information, trends and promotions. Its mall-media network provides multi-platform digital marketing services to more than 300 shopping malls in 75 markets across North America, with more than 5 million total monthly visitors. PlaceWise Media also operates the location-based digital shopping companion, Shoptopia® (www.shoptopia.com), available to consumers nationwide. PlaceWise Media is based in Denver, Colorado. For more information, visit www.placewise.com.
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